The City of Falls Church unleashed a new brand this past week. "The Little City" is how it'll be branded. When I saw that as the leading story in the Falls Church News Press, I wasn't impressed. But I wanted to know why they came up with that, so I flipped through the brand presentation. The branding and explanatory presentation was prepared by the local SmithGifford advertising firm on behalf of the Falls Church Economic Development Authority.
And now I'm impressed. It's dead-on.
Check out the link to this blog post if you want to see a pdf of the brand presentation. Let me know what you think.
I can't wait till our construction is done, so we can live in our little house in The Little City.
Clever, and pretty impressive! And your little house will be a very cool contribution to your community. I have been lurking on your blog for a while and am SOOO impressed with the construction process! And the fact that you are maintaining an eminently readable blog/diary of the construction process even on days that sound more like purgatory than progress. Hope to see you before long -- perhaps dinner on January 21?
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